Born 1901 – 1926

They saved the world and then built a nation. The most revered generation on the planet. The most fascinating generation on the planet. Their Depression was The Great One; their war was The Big One; their prosperity was the legendary Happy Days. Assertive and energetic do’ers. Humble. Honest. Excellent team players. Community-minded and patriotic.


Born 1927 – 1945

Came of age deferring to the more assertive G. I. Generation. Our country’s Last Innocent Generation. Went through their formative years during an era of extreme conformity , but also during the postwar happy days: Peace! Jobs! Suburbs! Television! Rock ‘n Roll! Cars! Playboy Magazine! The first hopeful drumbeats of civil rights! Its pre-feminism women were especially haunted by “what if…?”. Its Organization Men pledged loyalty to the corporation. Provided the iconic leaders of the 1960’s social revolt. Many are working past normal retirement age. Excelled in the helping professions but struggled as leaders. America was a Silent-led nation from the late 1980’s to the late 2000’s.


Born 1946 – 1964

An amalgam of two distinct sub-sets: the save-the-world revolutionaries of the ‘60s, followed by the self-improvement party’ers of the late ‘70s and early ‘80s. Career-driven. The Golden Generation in the American workplace. Assertive. Leaders. Ethical. Demanding. Struggled with marriage and parenting. America will now be a Boomer-led nation into the 2030’s. This generation will never fully retire, and this is about to change America’s workplace, marketplace, and lifestyle profoundly.


Born 1965 – 1981

The latch-key kids grew up street-smart but isolated, often with divorced or time-starved dual-career parents. Entrepreneurial. Independent. Creative. Career “free agents”. Feel disempowered and disengaged. Eager to make marriage work and “be there” for their children. Starting to chalk up some victories in life. X’ers are rising. They’ll lead America in the 2030’s and 2040’s. They will give our nation excellent “idea leadership” but will need training to become good “people leaders”.


Born: 1982 – 1998 (and still coming!)

Generational Study is not reliable until we leave our high school years around age 18. There is no such thing as a 15-year-old or 9-year-old member of ANY generation. Legitimate generational study begins with Americans when they’ve graduated from high school.


America’s next great generation is a sharp departure from Generation X. Optimistic, idealistic, patriotic, and

over-parented. They revere the wisdom of elders. Team players. Re-defining life in one’s 20s – “extended

adolescence”. Not loyal to employers – yet. Delaying marriage and parenting. The 9/11 Generation.

Battered by The Great Recession of the late 2000’s, but still optimistic. They will become an excellent career