“Excellent material. Cutting edge and relevant.”


Alexian Brothers Behavioral Health Hospital

“Best presentation of the conference. Already contacted him to speak to our organization.”


National Behavioral Health Conference hosted by Joint Commission Resources

“Awesome, Informative, Educational! Contributes to our care of veterans.”

San Francisco
VA Northern California Health System

“He was superior – totally fascinating. One of the very best speakers I have heard in a very long time.”


Alexian Brothers Behavioral Health Hospitals

(Let’s let Chuck tell this story):

During the course of the post-9/11 War Against Terrorism, I have had the privilege to train U. S. Army, Navy, and Air Force personnel in Generational Workforce Leadership Strategy and Generational Marketing Strategy.

While working in Italy over the course of a year with senior personnel who manage the Navy’s Fleet and Family Services Centers in Europe, Africa, and the war zone of Southwest Asia, I was asked by a Navy psychologist if generational study and strategy could possibly be applied to behavioral health care. She felt quite strongly that it could. In fact, she said she had been using my first book (2007) to guide her staff’s counseling and they were seeing a stunning 50% improvement in their outcomes!

To make a long story short, I worked with military, hospital, and mental-health agencies for the next two years to try to establish the answer to her question.

I developed a training seminar and first presented it to clinicians at the hospitals and clinics that comprise the Veterans Administration Northern California System of hospitals and clinics. I stood before them humbly, not knowing if this first-of-its-kind concept would work.

I finished the program, looked at them, and asked them point-blank, “You tell me. Will this training help you?”

Thankfully, they answered with a resounding “YES!”. And so have subsequent participants in this training, from around the nation. If you contact me, I’ll gladly send you their complete written evaluations.

This training is meant for professional clinicians – psychologists, psychiatrists, social workers, physicians, nurses, physical therapists, pharmacists, and healthcare administrators – as well as the family members and other nonprofessional caregivers who try to help Americans with behavioral issues such as stress, depression, addiction, obesity, violence, suicide, sexual problems, and other behavioral issues. In fact, the Pittsburgh VA Medical Center brought me in to present Generational Behavioral Healthcare Strategy to its own clinicians AND their clients’ nonprofessional caregivers as part of a special Community Outreach event.

I’m still learning about behavioral health from these talented and bright people, whose work is so vital to the untold millions of Americans who are hurting with behavioral issues and need help to overcome them, especially including our military troops, both active-duty and veterans.

But here is the unmistakable bottom line: this stuff works. Immediately. It helps clinicians to better understand their clients AND their own generational core values that they bring to their work and their relationships with their clients. And it helps to enhance the likelihood of a positive outcome.

To you clinicians and administrators: if your hospital, clinic, mental-health agency, or professional trade association is involved in behavioral health care, I will welcome the opportunity to talk with you about this training program that is receiving such enthusiastic endorsements by your contemporaries:

To contact TGI about Generational Marketplace Strategy:

EM: chuck@genimperative.com

PH: 937.247.1123 (Ohio)