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The AMERICA’S GENERATIONS Library
from Chuck Underwood
and The Generational Imperative, Inc.
America’s Generations in The Workplace, Marketplace, And Living Room
(BOOK)
This is the comprehensive presentation – the “bible” – of generational dynamics and business strategies, presented by one of the few
pioneers who created and then popularized the field of generational study. It is a life-altering story that will place a new filter in your brain, through which you will run your interactions with
other people for the rest of your life. It covers the Millennial, Gen X, Boomer, and Silent generations: the unique formative years’ times and teachings that molded the unique and powerful Core
Values of each generation; their adulthood passage, thus far; for business, how to deal with each generation as employees in the workplace and as consumers in the marketplace; and how parents and
children can better understand each other. And then, the final, stunning chapter—which is the actual script of Chuck’s presentation on the PBS national-television show The Generational Leadership Of
America—calls to action the generation that is now leading the nation and provides a pathway for them to clean up the mess that the top of America has become.
This book updates, expands, and replaces Mr. Underwood’s prior book entitled THE GENERATIONAL IMPERATIVE, which was published in
2007.
USD 29.00
The 5-DVD Set: Silents; Boomers; GenX; Millennials; and,
Boomers Up – No Excuse (DVDs)
This is the comprehensive DVD package,with all 5 PBS national-television shows, and it is discounted by more than $30. One-hour shows
about Silents, Boomers, GenX and Millennials, plus the show about the generational leadership of America that calls on the Boomers to clean up the corporate and government leadership mess they’ve
inherited as they lead the nation through the 2020s.
USD 93.75
The 4-DVD Set: Silents; Boomers; GenX; And, Millennials
(DVDs)
If you would like to purchase all 4 DVDs, the price is reduced by $20. The description of each DVD’s content is provided
below.
USD 79.80
The Silents – America’s Helpers (DVD)
Their formative years: the 1930s into the early ‘60s. The Great Depression. WW II. Postwar peace and prosperity. The invention of
television, Tupperware, suburbia, rock ‘n roll, the cure for polio. Cold War. Hot Cars. Racism. Disneyland. FDR. Truman. Ike. JFK. Jackie Robinson. Wilma Rudolph. Elvis. Unique times. Unique
teachings. And so, unique generational core values. Here is a portrait of a fascinating generation…
USD 24.95
The Boomers – Forever Young (DVD)
They came of age during the head-spinning 1950s, ‘60s, ‘70s, and early ‘80s. Idealism. Empowerment. Social activism. Ethics. Career
drive. Forever young. Live life to the fullest. From hula hoops to Vietnam to six major cultural revolutions (can you name them?). You might want to have some pizza delivered; this story will take a
while….
USD 24.95
Generation X – 59,000,000 Armies Of One (DVD)
Independent. Self-reliant. Skeptical. Their formative years – primarily the 1970s to the early 2000s – gave us The Computer
Generation. Video gamers. Title IX female athletes. Cable TV. Divorced parents. Latchkey. And in adulthood: the Family First Generation; financial uncertainty; creativity and entrepreneurialism;
wanting a normal life but not sure what that looks like. America’s most misunderstood generation….
USD 24.95
The Millennials – The New World (DVD)
Formative years: the 1980s to the present time. The Technology Generation. Helicopter parents. Childhood spending power. 9/11.
Columbine. Community service. Green. Obama. Earthquake. Tsunamis. The Great Recession. Extended Adolescence. Idealistic. Empowered. Socially active. Compassionate. Serial job hoppers. And re-defining
what it’s like to live life in one’s twenties. Hail the Millenials….
USD 24.95
Boomers Up – No Excuse. (DVD)
In the early 2000s, there was an eruption of executive-corruption scandals in America. Chuck Underwood began researching the influence of generational leadership
eras. And now, he reveals what the news media have missed: the reason that America soared to greatness in the decades after World War Two is that it was being led by a generation that, from its
unique formative years, was prepared to lead; but why, when the next generation took its turn at the top during the 1990s and 2000s, leadership plummeted into a cesspool at the top of corporate and
government America; and now today, why our nation stands at the front door of a magnificent leadership run as the Baby Boomers take their turn and have No Excuse for anything short of ethical,
compassionate, and visionary leadership. Figuratively speaking, this show presses a gun against the temple of the Baby Boom Generation and calls them to step up and save their nation from the
leadership calamity it inherited.
USD 24.95